A new era of sustainability is rising, and it’s touching every corner of the world. Consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products they buy.

Eco-friendly life is a trend that has grown faster than ever. Green shoppers demand action and conscious companies are getting in the game for a positive impact in the long term.

 Eco Six Pack Ring biodegradable environment-friendly

The plastic six-pack rings can severely damage marine life, as they tangle the wings of sea birds, warp the shells of sea turtles, and choke seals.  Plastic pollution is a serious issue for the Gulf of Mexico, as it has one of the highest concentrations of marine plastic in the world.

Meanwhile, Americans drank 6.3 billion gallons of beer last year, 50% of it in cans. More than one million seabirds and 100,000 marine mammals are killed annually from plastic in the oceans. Further, over 50 percent of sea turtles have consumed plastic. In total, plastic has been ingested with dire consequences by 700 species of marine wildlife.

However, one brewery in Florida has an eco-friendly solution: biodegradable six-pack rings that can serve as an organic snack to wildlife, as they are made of wheat and barley. 

They look like they are made of cardboard, but the wheat and barley eco-products have been compressed into a touch, durable material, which can sustain the usual wear and tear associated with transport and storage in a refrigerator.

These rings were developed by Saltwater Brewery, a craft microbrewery in Delray Beach, with a startup called E6PR (short for Eco Six Pack Rings). They hope other breweries will purchase the new rings and help bring manufacturing costs down.

CBS News reported that the idea was a collaborative effort between New York ad agency We Believers, Mexican biodegradable supplier Entelequia, and private investors from the beverage packing industry. Since they are made with “by-product waste and other materials,” these rings will be compostable when disposed of properly, and biodegradable if they end up being littered.

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