Fortunately, the whole world is becoming eco-friendly, sustainable, and just ‘green.’ Of course, they are doing that to help save the planet and themselves. So, it is estimated that the demand for eco-friendly products will grow rapidly in the next couple of years. And, since the base of environmentally-conscious shoppers is growing, the thing that would hold water right now is to start selling your eco-friendly products online.
But, it is one thing to have eco-friendly products and zero-waste packaging, for example. Knowing how to sell them is a whole other story. To start your online, eco-friendly business, you will need to do a lot of work. But, don’t you worry – we will help you out. We will share with you some basics to help you work your way up and create the online store of your dreams. So, without further ado, here is how to sell your eco-friendly products online.
Choose Your Niche
We know – you are already way too excited about sharing your eco-friendly products with the rest of the world. And we also know that you are way too proud of your eco-friendly business too! However, even if you have many products to offer our customers, you have to start small. Having a vast amount of items to sell can be overwhelming both to you and to your customers. You are just getting to know the retail world, and your customers are just getting to know you. So, start small. Offer a couple of items at a time, let people fall in love with them, spread the word, and then offer more.
With all this being said, you must choose your first eco-friendly niche wisely! Choose something that is popular right now or something entirely new to the market. And most importantly, choose something you feel passionate about.
Conduct a Thorough Market Research
You must do market research to help you find your niche, a niche that the current customer base is interested in. This is especially important if you plan on catering to a small region. If you don’t do this, you might end up choosing products your clients are not interested in. This will be a waste of time, energy, and money.
Save your business from failure by conducting thorough market research before anything else. This will help you start and run your business in the future. Moreover, it will help you with all the ‘smaller’ things such as avoiding competition, reaching the right customers, and even finding the right kind of storage for your home-based business in which you can organize and sort items that you want to sell.
Build Your Online Store
Building your online store is quite different from building your typical brick-and-mortar store. For instance, if you want to sell some items to make a kitchen more eco-friendly, you only have to fill the space you have with them and arrange them in an appealing way. But, building an online store will require a bit more steps. First, you will have to take professional photos of your products, come up with valuable and interesting descriptions for them, etc., and then, you will have to create a website that will suit you and your eco-friendly products.
Building an online store is not going to be easy, especially if you are not someone who has proper ‘engineering’ skills. So, it would be best to leave it to the pros. Find someone who will create a store that suits your needs, that will have a responsive design, and that will be SEO-friendly and multilingual. Having a well-designed store for selling your eco-friendly products online is something that will show the potential buyer that you mean business.
Market Your Store and all Your Eco-friendly Products
Now that the pros have set up your store, it is time to show it to the world. And the best way to do that is to market it appropriately. Again, please leave it to the pros! They are the only ones who know all the tips and tricks that can lure any customer and that can sell just any product.
Moreover, besides having somebody to create a marketing plan, it would also be a good idea to have some professional photos of your products, through descriptions of them, and most importantly, a story. You need to tell the customers your story. Tell them how to be more sustainable and eco-friendly in order to save the planet and themselves. And, it would help if you told them how to achieve that with your products. You can share your story in your About Us section on the website, blog, or social media accounts.
Or, Sell Your Products Elsewhere
Having your store can be very beneficial to your business. But, sometimes, it isn’t easy to set it up when you are just starting out. This is because all the things mentioned above cost a lot of money and require many skills. So, if you are just a beginner, starting selling your products elsewhere might be a good idea until you have some money saved up and until you gain some skills and experience.
There are many online places where you can market and sell your products. For instance, you can offer all of your eco-friendly products on Amazon or Etsy or become a member of co-conscious e-commerce sites such as The Ultimate Green Store. Or, to make everything as simple as possible, you can just sell them on your Instagram or Facebook account.
As you have seen, there are many ways you can sell your eco-friendly products online. You have to be resourceful, creative, and, most importantly, professional. Moreover, don’t start selling your products overnight – do your research first. You need to know about your niche if you want to sell eco-friendly products and help people live more sustainably.